Steven Briggs

I provide small businesses, corporations, art publications and non-profit organizations with SEO-optimized web copy, blog posts, and informational articles. Contact me for more information!

Influencer Marketing and SEO: 7 Ways to Build Links and Grow Your Audience

Influencers are everywhere. From ads on the subway and commercials on TV to social media and YouTube videos, major companies are jumping at the chance to work with some popular talent. With their massive followings, influencers can introduce your company and its products and services to all kinds of new audiences. You can capitalize on their success if you choose the right influencers for your marketing campaign.

Transshipment Reform for the Fishing Industry: Is There a Feasible Solution?

The global supply chain has a dirty little secret. The ocean is a big place, and cargo ships — particularly fishing vessels with commercial fish totes — are eschewing federal regulations by transferring cargo in international waters. What’s known as transshipment, or the act of transferring cargo from one vessel to another, has led to a rise in illegal fishing activity and other nefarious acts. While the international community is working to combat these crimes, progress has been slow at best.

Is Your Website Generic?! 5 UX Tips for More User Engagement

If you spend some time scrolling around the internet, you might start to realize that so many websites look more or less the same. You see the same menu options at the top of the screen, a clickbait heading, paragraphs of text and the same stock photo.  Does this sound familiar? There are nearly two billion active websites scattered around the internet, and that number has doubled over the last four years. With so many websites online, it’s easy to see why so many of them look the same.

From Camels to Airways: The History of International Trade Routes

International shipping has become a fundamental part of the global economy, but in centuries past, moving items from one country to another was a Herculean task. From domesticated camels to sailing vessels and eventually the birth of air freight shipping, international trade routes have changed dramatically over the course of human history. Take a peek at how these routes were created and what they look like today.

Understanding Trade Tariffs and How They Affect the U.S. Supply Chain

The U.S. supply chain is made up of thousands of interconnected components that allow goods and packages to move all over the world. This web of trucks, planes, warehouses, railways and cargo ships keeps the economy alive, allowing businesses from the U.S. to import and export goods from other countries. With a global economy, trade tariffs, or taxes imposed on goods being imported from other countries, can have a powerful effect on the U.S. supply chain.

What is ADA Compliance for Websites - Blog

.The ADA (Americans with Disabilities Act) is a piece of civil rights legislature that prohibits businesses from discriminating against individuals with disabilities. Most people are familiar with the physical accommodations businesses make, but the ADA applies to the digital world as well. Under this law, websites should be as accessible as any other public place a disabled individual could enter. Ensuring your website meets ADA compliance means removing technical barriers that prevent people w

What Ecommerce Websites Need to Know About SEO

What Ecommerce Websites Need to Know About SEO Performing SEO for e-commerce websites doesn’t follow the same routine as optimizing a traditional website. For starters, e-commerce websites tend to have hundreds, if not thousands of individual product pages and specialized category pages. Optimizing every single page can seem overwhelming for many e-commerce shop owners, but Google needs access to some elements of SEO, otherwise these stores will never find an audience. If you’re not sure how to

Does Your Non-Profit Need a Mobile App?

In today’s cluttered digital landscape, a new app seems to pop up every five minutes. Mobile apps can be great for all kinds of businesses, but mainly for those that provide specific services to their customers. If you own a non-profit, you might be wondering if you should toss your hat into the mobile app ring. But before you invest in a new app, you need to make sure that it is the right choice based on the nature of your non-profit. Learn more about mobile apps for non-profits and the service

What Facebook’s New Video Algorithm Means for Your Marketing

Facebook is turning into a full-fledged media company as it tries to compete with other video streaming services like YouTube and Netflix. Companies are pouring millions into online video production services, usually in the form of easily digestible, short clips that appear on a user’s News Feed. When it comes to posting videos on social apps like Facebook, shorter videos are usually better because users tend to have a short attention span. However, Facebook’s new video algorithm is changing the

Tanya Johnson to attend 16th Annual Elton John AIDS Foundation: An Enduring Vision event at the Cathedral of St. John the Divine

On November 7th, 2017, Tanya Johnson will represent the Manzanita Foundation at the 16th Annual Elton John AIDS Foundation: An Enduring Vision event at the Cathedral of St. John the Divine in New York City. The event commemorates the 25-year anniversary of the Elton John AIDS Foundation and will pay tribute to its founder, the one and only Sir Elton John. Notable presenters including former President Bill Clinton, actress Sharon Stone, and New York Governor Andrew Cuomo will be on hand to highli

Why Your Facilities Need Reliability Maintenance Services

Reliability maintenance plays a central role in the day-to-day operations of large commercial or industrial facilities and organizations. Maintaining large facilities requires having access to huge archives of data at any given moment. But organizing and monitoring that data can be a cumbersome chore for many businesses and organizations. As a maintenance or reliability manager, you can increase productivity and reduce operational costs by partnering with a professional reliability consulting fi

How Fake News Led to the Qatar Gulf Crisis - Tanya Johnson | Geopolitical Risk Analysis, Strategy & Business Intelligence Consultant

Earlier this year, we learned that the Middle East is facing another diplomatic crisis. The gulf state known as Qatar has been virtually blacklisted from some of the most powerful nations in the Arab region including Saudi Arabia, Egypt and the United Arab Emirates or the UAE. Many diplomats in Qatar have been recalled, effectively isolating the country from some of its most prominent trading partners. Overall, ten countries have stated that they are cutting diplomatic ties with Qatar, so why ar

What Is a Native App?

Creating an app is one of the best ways to reach consumers. We use apps to send and share information, get from point A to B, and to pay for goods and services. If you’re looking to create an app for your business or organization, you need to consider the pros and cons of each type of app. They are three main types of apps for you to choose from: web, native, and hybrid apps. Take a moment to learn about the benefits and disadvantages of each. There are two main categories for apps: web and mob

Key Takeaways from the UN General Assembly

The United Nations held its annual General Assembly in September at the General Assembly Hall in New York City. All 193 Member States were on hand to discuss a variety of issues, including international security, mass migration, education, and the threat of climate change. We’ll look at two of the most pressing topics discussed during the UNGA, the organization’s goals and objectives, as well as how the UN plans to deal with these issues going forward. Mass migration continues to be a major cau

Announcing: CK-12’s New Partnership With Google Classroom

We’re proud to announce that we have integrated the Google Classroom share button within CK-12. Now, teachers and students will be able to access our entire library of content in conjunction with the Google Classroom platform. Now, any piece of content that was previously shareable across social networks (Facebook, Twitter, Pinterest), can now also be shared to your Google Classroom! So, Google Apps for Education users, rejoice! That means no cross checking between apps or interfacing with diffe

Building a Brand with Organic Interest

The phrase “organic interest” refers to exactly what the name suggests, an interest that develops naturally without coercion or financial incentive. Like a hobby, organic interest is something that comes out of a person’s personality. You don’t know why you’re interested in porcelain cat figurines; you just are. The same is true of your customers. They have specific interests in a range of topics and social causes all of which your business is able to tap into by offering value and insight for y

How to Use Social Media Analytics to Help with eCommerce Management for your Business

Social media is playing an increasingly vital role in the realm of eCommerce merchandising and online shopping. Every decision that a company makes is based on the habits of a core group of consumers. This extends to what products customers browse online, what they’re doing on Facebook, and who’s following whom on Twitter. Social media is just one of the many important tools that bleed into eCommerce analytics, fueling a company’s decision on where to spend their money. Facebook, among other so
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